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Diagnostic

CX Systems Diagnostic

Find the source of customer friction across teams, systems, ownership, and handoffs.

Diagnostic

Lifecycle Risk Review

Learn which customer signals matter, who should respond, and what to improve before renewal risk becomes urgent.

Diagnostic

CRM Workflow Audit

Find where CRM workflows, data, automation, and ownership get in the way of customer work.

Free toolsBrowse all six

Free CX and AI Tools

Use six free tools to evaluate AI use cases, map handoffs, sort feedback, review CRM data, and plan service recovery.

Free tool

AI Use Case Stress Test

Identify readiness gaps, ownership questions, failure points, and the smallest useful AI test.

Free tool

CX Handoff Mapper

Map a customer journey across people, teams, and systems to find weak handoffs and missing owners.

Free tool

AI Evaluation Builder

Turn an AI task and its failure modes into a rubric, test cases, reviewer rules, and stop conditions.

Free tool

CRM Data Health Sampler

Review a CSV sample for missing values, duplicates, inconsistent formats, and fields that may not support the workflow.

Free tool

Service Recovery Planner

Turn a customer failure into a recovery plan with clear ownership, timing, communication, and follow-up.

Experience design

AI Customer Experience Design

Design AI experiences with clear roles, trustworthy context, human judgment, safe recovery, and measurable outcomes.

Customer problem

User Adoption Fatigue

Find why people verify, correct, or bypass a workflow, then fix the work before asking for more adoption.

Customer problem

Executive Misalignment

Turn competing priorities into a clear decision, accountable ownership, and a practical operating sequence.

Workflow guide

Salesforce Tracing

Follow customer work through Salesforce records, automation, ownership, handoffs, and outcomes.

Workflow guide

Cross-Functional Handoffs

Find where customer context, ownership, or urgency gets lost between teams and systems.

Workflow guide

Service Escalation Maps

Map the conditions, ownership, authority, context, and response needed before a service issue becomes a failure.

Workflow guide

AI-to-Human Routing

Design routing around clear boundaries, safe pauses, useful context, human authority, and accountable outcomes.

AI tooling

AI Copilot Design

Bring trusted context into real workflows, support better decisions, and keep people accountable for the outcome.

AI tooling

PII Scrubbing for AI Workflows

Reduce unnecessary personal data in AI workflows with clear boundaries, tested transformations, and accountable review.

AI tooling

Prompt Injection Controls

Reduce prompt injection risk with clear trust boundaries, limited permissions, enforceable policy, and adversarial testing.

Start here

Fit Check

Find out whether your customer experience, CRM, or AI initiative is ready for a useful next step.

Contact

Contact Matt Rabah

Share a customer experience, lifecycle risk, CRM workflow, or AI readiness problem and get a direct response.

Solutions · By industry

Your industry matters. It isn't the diagnosis.

Every industry has its own rules, risks, channels, and customer expectations. But a sector label doesn't tell you what to fix. Start with the environment you know, then look for the operating pattern that matches what's happening inside your organization.

Industry paths

Find the pattern behind the label.

Two organizations in the same industry can have very different problems. These paths focus on the conditions that shape the experience, not broad assumptions about the sector.

01

Financial services

Use AI without losing control of critical decisions.

Banks, insurers, payment providers, and wealth firms are exploring AI in work shaped by identity, privacy, fraud, regulation, and customer trust. A promising use case still needs clear boundaries and accountable human judgment.

Common conditions

  • AI may influence a decision with financial or customer consequences.
  • Sensitive data, permissions, and regulatory duties shape what is possible.
  • Teams need clear ownership, review, safeguards, and success measures.
Review AI Service Readiness

02

Healthcare and human services

Make it easier to access and continue care.

Care and benefits journeys cross eligibility, scheduling, records, locations, specialists, and support teams. Small gaps in context can create more work for people at moments when the stakes are already high.

Common conditions

  • People must navigate several roles, systems, or organizations.
  • Missing context or delayed handoffs can affect the outcome.
  • Privacy, accessibility, language, and trust shape every interaction.
Review CX Systems Diagnostic

03

Retail and consumer

Make the in-person experience match the promise.

Stores and service locations connect digital discovery, inventory, staff, physical space, checkout, pickup, returns, and support. Customers experience one brand, even when separate teams run each part.

Common conditions

  • Online information and on-site reality don't match.
  • Layout, signage, queues, tools, or policies create avoidable effort.
  • Frontline staff work around gaps they can't fix themselves.
Review CX on Location

04

Technology and SaaS

Act before weak adoption becomes lost revenue.

Subscription businesses depend on a connected view of onboarding, product use, support, success, account health, and renewal. When those signals stay separate, risk becomes clear too late.

Common conditions

  • Adoption and risk signals sit across product and CRM systems.
  • Ownership shifts between sales, onboarding, success, and support.
  • Renewal concern appears after the best time to intervene.
Review Lifecycle Risk

05

Professional and B2B services

Keep customer context intact as the work changes hands.

Long sales cycles, expert delivery, project transitions, and service exceptions create a lot of valuable context. Too often, that context stays in meetings, messages, documents, and individual memory instead of guiding the next action.

Common conditions

  • Customer work crosses commercial, delivery, technical, and service teams.
  • The CRM doesn't reflect the real state of the relationship.
  • People depend on local tools and personal knowledge to coordinate work.
Review CRM Workflow Audit

06

Public, education, and nonprofit

Make essential services easier to understand and use.

Public agencies, schools, associations, and nonprofits serve varied communities through policy-bound processes and limited capacity. Clear digital journeys can reduce confusion without hiding the real rules behind the service.

Common conditions

  • People struggle to understand eligibility, requirements, or next steps.
  • Accessibility, language, and digital access affect participation.
  • Online tasks lead to manual follow-up or disconnected departments.
Review Digital Experiences

Choose a path

Use the industry as context, not the answer.

The right starting point depends on the impact, the system behind it, and the decision your organization can make. These four questions will help narrow the fit.

  1. 01

    Impact

    Where does the problem matter most?

    Look at the effect on access, trust, service, safety, retention, revenue, capacity, compliance, or another meaningful outcome.

  2. 02

    Boundary

    What produces the experience?

    Follow the work across teams, systems, channels, rules, data, locations, and partners instead of stopping at the visible touchpoint.

  3. 03

    Ownership

    Who can act on the evidence?

    Choose a sponsor who can set priorities, resolve cross-functional issues, assign owners, and change how the work gets done.

  4. 04

    Evidence

    What can you inspect today?

    Consider customer signals, records, workflows, policies, system behavior, frontline experience, and what still isn't known.

Next step

Tell us how the problem works in your world.

Share what keeps happening, who it affects, which constraints matter, and what decision needs to be made. We'll recommend the most useful place to start, even if it isn't with us.